Sproget er ikke bare ord, sproget er en verden ... i forandring

Den engelske psykolog Oliver James har en klumme i the Guardian, og skriver her om sprog:
So, here's a carefully packaged sentence that shows me in my best light | guardian.co.uk

(...) public figures and now members of the general public have started prefacing something they are about to say with the word "so" when it is a packaged exercise in self-presentation.

You may think this is a trivial matter but remember George Orwell's famous exhortations about the importance of the use of language in public life. As he showed in his book 1984, language can be manipulated to change reality.

(...) I think all this So-ing may be a symptom of broader trends. It is a fact that we have become what Erich Fromm characterised as marketing characters in a marketing society. Such characters experience themselves as commodities whose value and meaning are externally determined. They define themselves by having rather than being, by what they own, not who they are. This homo consumens is a thing to be bought and sold, just like a house or a car.

In a society where people market themselves as commodities, starting a sentence with 'so' signals a desire to impress.

Jeg kan ikke finde en dansk parallel til lige ordet 'so', men jeg har lagt mærke til en generel tone, hvor folk kan beskrive deres oplevelser med et ordvalg, der halvvejs får det til at lyde som en reklame-speak - en reklame for dem selv som unikke individer. I modsætning til halvfjerdserne og firserne, hvor taleren var i baggrunden, og fokus var på kritik og skepsis overfor det emne, man talte om. Tiderne skifter hele tiden.

Hm. Og nu på jagt efter eksempler...